The Recommender Revolution

<a href=';apos;>Ook verkrijgbaar als e-boek</a> <a href=';amp;mt=11'>Ook verkrijgbaar in de iBookstore</a> Whose advice do you ask if you are looking for good wine, new running shoes, the latest TV or even the best depilator on the market? How much of what you buy is influenced by the comments of family, friends and colleagues? Who are the consumers who can make or break a brand? And why do they do it? Recommenders are universal. You find them at all times and in all places. Whether asked to or not, they give their opinions about everything. Also about brands. Sometimes bluntly, sometimes with nuance. Since the growth of the internet, their role has become more important than ever before. In this book you can read how this happened and why they are gaining influence daily. Recommenders who praise or criticize products and services based on their own experience are the real 'a