The ad-makers

The Ad Makers looks at the form where commerce and creativity collide most dramatically: the TV commercial. Focusing on the shooting and production elements of making a TV ad, this book aims at an audience of aspiring fi lmmakers for whom shooting -second spots is the gateway to a career in fi lm. Featuring a host of newly commissioned interviews from top professionals in the fi eld, The Ad Makers provides the kind of behind-the scenes expertise that it usually takes a lifetime of professional practice to acquire. Gathered from the disciplines of cinematography, directing, producing and editing, the fi lmmakers tell the stories behind the making of some of the world's top commercials. Sure to fi nd a ready market with aspiring fi lmmakers or advertisers, this book gives the reader the knowledge and confi dence to get started.