Nothing beats reality

Pierre Winther is a world-renowned conceptualist, raconteur, image-maker, and visionary. For over three decades, the Copenhagen-born artist has pioneered the realms of photography and film. With his mind deeply rooted in cinema, he composes each image impeccably, telling entire narratives in a single moment. Timeless dramas unfold through depictions of organized chaos presented in bold, saturated hues. Winther uses lighting and composition to propel his subjects from the image's surface--allowing them to live among made-up and sometimes hyper-real worlds in ways that remain natural, human, and organic. And this happens without the aid of digital technology, a feat almost unheard of in photography today. It's clear that for Winther, strong concepts are what drive his work, while the medium is almost incidental. For instance, his most radical artistic treatments have been translated into award-winning commissions for Hugo Boss, Nike, Diesel, and others. His ground breaking editorial work includes spreads for The Face, i-D, Rolling Stone, Vibe, and Vogue.