Marketing : 10 cases studies

This work, appearing in February, is the English language translation of 10 Etudes de cas en Marketing. The case studies presented are from real situations and written in collaboration with the companies in question. They cover various sectors of activity (see the table of contents). In this English version the technical terms are defined in English and French. The work makes it possible for students to acquire English marketing and management strategy vocabulary. It is an effective educational tool to help to follow courses taught in English (English or bilingual French/English curriculum) as well as prepare for entry into professional life.