Ferrari

Ferrari is an extraordinary company that emerged as World War II receded in Italy, combining collegiality, an almost religious dedication, and dictatorship in equal parts.Above all, it was impelled by the remorseless ambition of its founder Enzo Ferrari. Richly illustrated with personal ephemera, technical drawings, master models, and luxurious product shots, this in-depth exploration of Ferrari - the man, company, cars, and clientele - reveals what goes into the making of, many would argue, the world's most desirable car brand.- Andrew Nahum is principal curator of technology and engineering at the Science Museum, London.In 2005, he led the curatorial team in the development of the exhibition 'Inside the Spitfire', and previously directed the creation of the major new synoptic gallery at the museum on the history of technology and science entitled 'Making the Modern World'.Key Selling Points - Published on the occasion of the Design Museum's headline exhibition in November 2017 - An in-depth and revealing book on one of the world's most powerful, desirable, and recognizable car brands - Features exceptional and noteworthy Ferraris, each one chosen for its particular significance in the history of the company - Beautifully illustrated with full-size wooden 'masters' from Ferrari's bodywork designers, engineering drawings, and styling sketches, as well as memorabilia, documents, and personal items - A must-have for Ferrari enthusiasts and car fans, as well as anyone wanting to know more about one of the most famous brands in history