Fashion design

A valuable primer on the fashion industry for the 21st century! Fashion Design is the definitive reference for anyone who is considering a career in the fashion industry. It describes the qualities and skills needed to become a fashion designer; examines the wide range of career opportunities available; and gives an authoritative, balanced overview of the fashion business today. Using an approach that unites history, theory, and practice, Fashion Design aims to inform and inspire. Packed with over 300 illustrations, here is practical guidance and proven advice on such topics as the uses and language of clothing; patterns and fabrics; measuring, cutting, draping, and sewing; building a collection; researching and sketching; portfolios and self-presentation; plus much more. It equips aspiring designers and other fashion professionals with a valuable road map to this competitive, cutthroat industry. It also serves as an excellent reference and career guide for professionals interested in retail buying, marketing and sales, and other areas of the fashion business.