Essential law for marketers

"This completely updated and revised edition of the bestselling book in its field is a complete guide to the basic legal principles applied in England and Wales that impact those working in sales and marketing. It will give readers the confidence to makeauthoritative statements online and offline, and comply with legal requirements in sales and marketing practice. After reading, practioners will understand the implications of EU laws and regulations, and how to prevent legal barriers stifling competition in your market segment. Lively, practical, requiring no detailed knowledge, and full of signposts to highlight the important bits, Ardi Kolah makes complicated ideas human and lets the guru out of the bottle"--