One click

Richard Brandt (Auteur principal)

Livre | Format : Livre | Editeur : VIKING ADULT | Date de parution : 12/10/2011

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Résumé

Amazon's business model is deceptively simple: make online shopping so easy that customers won't think twice. It can be summed up by that button on every page: 'Buy now with one click'. Why has Amazon been so successful? Much of it hinges on Jeff Bezos, the CEO and founder, whose unique character and ruthless business sense have driven Amazon relentlessly forward. Through interviews with Amazon employees and competitors, One Click charts Bezos's rise from computer nerd to world-changing entrepreneur. It reveals how he makes decisions and where he will take Amazon next. Amazon is a case study in how to reinvent an entire industry. It is one that anyone in business ignores at their peril.

Détails

Plus d’information
EAN 9780670920662
ISBN 0670920665
Contributeurs Richard Brandt (Auteur principal)
Format Livre
Support Non
Éditeur VIKING ADULT
Largeur 15.3 cm
Longueur 21.4 cm
Épaisseur 1.6 cm
Poids 0.27 kg
Impression à la demande Non
Catégories Livres, Autres Livres

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