Advertising outdoors

Bernstein D (Auteur principal)

Livre | Format : Livre | Editeur : Phaidon press | Date de parution : 05/02/2004

Non disponible

Alerte dispo

Alerte dispo

Non disponible

Alerte dispo

Alerte dispo


Résumé

Outdoor advertising is one of the oldest and purest forms of communication. Until now, however, it has remained largely undocumented. Advertising Outdoors looks at the creative ingenuity of art directors and copywriters who devise the artwork and ideas for outdoor advertising, to explore how their artistic input drives an industry that supplies large-scale frames, billboards, transit shelters, bus sides, taxis, airships and many other locations. David Bernstein also analyses the rise of commercial art and the development of advertising, with close reference to successful advertising campaigns.

This book will be of enormous interest to designers, advertising professionals and clients, though no less accessible to any reader who is intrigued by the complex mechanics of the apparently simple world of advertising.

Détails

Plus d’information
EAN 9780714843865
ISBN 0714843865
Contributeurs Bernstein D (Auteur principal)
Format Livre
Support Non
Nombre de pages 240
Éditeur Phaidon press
Collection Design
Langue Français
Largeur 25.3 cm
Longueur 29 cm
Épaisseur 2.5 cm
Poids 1.498 kg
Impression à la demande Non
Tranche d'âge Tout public
Catégories Livres, Art, Musique et Cinéma, Essais en anglais

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